Creative AI
Generative and Agentic AI for Design Thinking and the Creative Industries
Generative AI is, in essence, the purest form of design thinking - it rewards those who can clearly articulate intent. This book is your guide to thinking, directing, and building in that new paradigm.
releasing January 13, 2027 from Apress · co-authored by Tom Green & Scott Fegette
Print ISBN: 979-8-8688-3331-1
E-book ISBN: 979-8-8688-3332-8
about the book
Understand how AI has disrupted design thinking within the creative industries - and learn how to adapt. Traditionally, design thinking has centered on deeply understanding users’ needs and iteratively developing solutions through experimentation and feedback. Generative AI, a technology concerned with what is rather than what could be, places itself between the creative individual and the act of bringing solutions to life.
Split into three parts, the book starts with the roots of generative AI and how prompts became creative direction. The middle part moves into the studio: generative AI as design material and medium, design thinking reimagined, visual design workflows, and role-based AI as your new creative team. The final part scales up to the organization - creative workflows that run while you think, the AI-empowered agency, and a closing discussion of ethics, authorship, and where this all goes next.
By the end of Creative AI, you’ll have a deeper understanding of how generative and agentic AI is changing professional design practices, the tools and best practices involved, and how to implement them in your own work.
what you'll learn
Design thinking, reframed
Explore generative AI through the lens of design thinking - and why clearly articulating intent is now the core creative skill.
AI and agents at work
Understand the role of generative AI and agents in your professional life as a creative, from medium to design material to teammate.
Integrate it for real
Start folding AI tools into your business practices and learning process with workflows that work while you think.
Opportunities & pitfalls
Weigh what generative AI means for creative practices large and small - including ethics, authorship, and the modern studio.
inside the book
Three parts, ten chapters.
hands-on projects across creative roles
The second half of the book is practical. Nineteen projects let you kick the tires of generative AI while building real work - illustrating how it can be applied across a wide range of creative disciplines.
the authors
Tom Green
Former professor of Interactive Multimedia at the Humber Institute in Toronto, and creator of a dozen-plus UX courses for LinkedIn Learning. He has written numerous books for Apress, Pearson, New Riders, and friends of ED, and has spoken at more than 50 international conferences.
Scott Fegette
Product & content strategist focused on modern tools and creative workflows. Former strategic lead for LinkedIn Learning’s Creative and Business libraries, Senior Product Manager for Dreamweaver at Adobe and a worldwide speaker on web standards & creativity. Musician, photographer, designer, and maker.
questions & answers
publication details
- Publisher
- Apress · Berkeley, CA
- Release date
- January 13, 2027
- Print ISBN
- 979-8-8688-3331-1
- E-book ISBN
- 979-8-8688-3332-8
join the conversation
Talk prompts, workflows, and the book with other readers in #creativeai on the Brilliant Mindworks Discord.
get notified when it ships
Drop your email and I'll let you know the moment Creative AI is available to pre-order ahead of its January 13, 2027 release from Apress.